I’m a blogging novice, but in the few short months the dotStaff™ blog has been afloat, I’ve learned a lot. I haven’t been this excited about coming to work in a long time. If you are on the fence about whether to start your company blog, or step up and write a blog entry, maybe these four benefits of doing so will ease you into Social Media:
1) It makes me see my job with fresh eyes. Because I am expected to generate weekly blog entries, my brain puts things together differently, in pursuit of themes. It’s like when the grocery store re-organizes their merchandise to get you to change up your buying patterns. Initially you may feel a bit thrown off, but what they’ve done is given you an opportunity to be more creative and engage in a fresh way. Now, everything is potential blogging material, because I see associations between things I didn’t see before. Boy does that make my job more juicy.
2) I see fellow employees in a richer way. My teammate Brett Nagel—our Court Jester—wrote a touching blog last week that captured exactly what I was feeling about our move to new office digs. I also learned that my boss, Dave Stenger, is the Blog Title King, using a really creative process to generate just-right blog titles. The Blog Project here at dotStaff ™ has encouraged team building, creative problem-solving and good will. Our Wednesday morning Blogging Brainstorming sessions always give me new ideas because we listen to each other in new ways. It’s like team defibrillation!
3) I increase my company’s value by spotlighting my unique strengths. I learned a writing rule years ago: “When you give me you, you give me me.” After I’ve read a good blog that really speaks to me, it has a mysterious way of lingering in the air, like a lovely fragrance. When I read Seth Godin’s blog for example, I feel grateful, smarter, and edgier—and a big fat loyalty toward him. As a result, I quote him on Facebook and repeat his ideas. That kind of viral impact is huge.
4) I increase my awareness of the market I serve. Much like viewing my job in a new light, I gain the opportunity to revisit my understanding of the market I serve. The act of writing and publishing blogs encourages me to be a thought leader in my field.
It’s a real act of faith to give your employees a blank canvas, and then invite them to “give us you.” I can view this invitation as daunting, or I can turn it into an opportunity to provide value to our clients. I’ve spent years at dotStaff™ cultivating knowledge and insights unlike anyone else’s. Finally, I get the chance to present these little gems in my own unique packaging.
What is your resistance to starting a blog at your company? What are benefits you’re enjoying as a result of blog writing? I would love to hear from you, because bottom line? When you give me you, you give me me!